PRIVACY POLICY
Carolina Outdoor Lighting, LLC (“COL,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share personal information when you visit carolinaoutdoorlighting.com (the “Site”), contact us, use our services, or choose to receive communications from us.
1. Information We Collect
Information You Provide Directly
We collect information you provide when you interact with our Site, including when you:
● Submit a contact or inquiry form
● Sign up to receive email communications
● Schedule an interview for a job opening
This may include your name, email address, phone number, mailing address,
birthday (month and day), and any message or notes you include.
If you choose to receive text messages, we collect your mobile phone number and the messaging preferences you provide. We also process messages you exchange with us and requests to stop receiving messages.
Information Collected Automatically
When you visit our Site, certain information is collected automatically,
including your IP address, browser type, operating system, pages viewed, time
spent on pages, and the page you visited before arriving at our Site.
This data is collected through cookies and similar tracking technologies described in Section 5 below.
2. How We Use Your Information
We use the information we collect to:
● Respond to your inquiries and fulfill your requests
● Send you news, promotions, and event information if you have opted in
● Understand how visitors use our Site and improve our content and services
● Protect against spam, fraud, and abuse through form security tools
● Comply with applicable legal obligations
We will not use your personal information for purposes materially different
from those described in this policy without notifying you and, where required,
obtaining your consent.
If you opt in to service text messages, we use your mobile number to communicate about your inquiries, requested estimates, appointments, installation or service updates, and customer support. If you separately opt in to marketing text messages, we use your mobile number to send promotional messages about our services, special offers, and seasonal promotions. Providing your phone number or submitting an inquiry does not, by itself, constitute consent to receive text messages.
3. How We Share Your Information
We do not sell your personal information. We may share your information in
the following circumstances:
Service Providers
We share information with trusted third-party service providers who help us operate our Site, manage customer relationships, and deliver communications. We are transitioning our customer relationship management and email marketing to Modern Merchant Hub. We also use analytics tools, including Google Analytics. These providers are only permitted to use your information to perform services on our behalf.
Legal Requirements
We may disclose your information if required by law, regulation, legal process,
or governmental request, or when we believe disclosure is necessary to
protect the rights, property, or safety of Carolina Outdoor Lighting, our clients,
or others.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may
be transferred as part of that transaction. We will notify you if your information
becomes subject to a different privacy policy as a result.
Mobile Information and SMS Consent
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
These SMS restrictions apply to the sharing provisions above, including business transfers.
4. Email Marketing
We are transitioning our email marketing and customer relationship management to Modern Merchant Hub. When you opt in to receive marketing emails from us, we use your contact information and communication preferences to manage our mailing list and send email communications through our email service providers. Those providers process information on our behalf to deliver these services. Email marketing consent is separate from SMS consent.
You may unsubscribe from our mailing list at any time by clicking the
unsubscribe link in any email or by contacting us at
office@carolinaoutdoorlighting.com.
5. Cookies & Tracking Technologies
Our Site uses cookies and similar technologies to operate certain features
and to understand how visitors use our Site. You can manage your cookie
preferences at any time using the cookie consent tool displayed on our Site.
Cookiebot
We use Cookiebot, a consent management platform operated by Cybot A/S,
to manage cookie consent in accordance with applicable privacy laws and
Cookiebot’s Privacy Policy.
Google Tag Manager & Google Analytics
We use Google Tag Manager to manage and deploy scripts on our Site,
including Google Analytics, which collects anonymized information about
how visitors interact with our content. This data does not personally identify
you and is used to improve our Site. You can opt out of Google Analytics by
installing the Google Analytics Opt-out Browser Add-on. Google’s Privacy Policy.
Google reCAPTCHA
Our contact forms use Google reCAPTCHA to protect against spam and
automated abuse. reCAPTCHA collects hardware and software information
and sends it to Google for analysis. Its use is subject to Google’s Privacy Policy
and Terms of Service.
Advertising Cookies
We and our advertising partners may use cookies to track and target the
interests of our visitors and display relevant ads across the internet. You may
opt out of interest-based advertising through the Digital Advertising Alliance
or the Network Advertising Initiative.
6. Data Security
We take reasonable technical and organizational measures to protect your
personal information from unauthorized access, use, or disclosure. Sensitive
information transmitted through our Site is protected using industry-standard
SSL encryption.
While we take these precautions seriously, no method of transmission over
the internet or electronic storage is 100% secure. We cannot guarantee
absolute security.
7. Third-Party Links
On occasion, we include links to third-party websites. Where we provide a link
does not mean we endorse or approve that Site’s policy toward visitor
privacy. Please review their Privacy Policy before sending them any personal data.
8. Your Choices
● Email communications: You may unsubscribe from marketing emails
at any time using the link in any email we send.
● Cookies: You may manage or withdraw cookie consent through the
cookie settings tool on our Site or by adjusting your browser settings.
● Access & correction: If you would like to access, correct, or delete
personal information we hold about you, please contact us using the
details in Section 11.
We will make reasonable efforts to fulfill requests, subject to any legal
obligations we may have to retain certain information.
Text messages: You may opt out of text messages at any time by replying STOP. You may receive one final confirmation message. For assistance, reply HELP or email office@carolinaoutdoorlighting.com. Choosing not to receive text messages does not prevent you from submitting an inquiry or purchasing our services. Email marketing preferences are managed separately.
9. Children’s Privacy
Our Site is not directed to children under the age of 13, and we do not
knowingly collect personal information from children under 13. If you believe
we have inadvertently collected information from a child under 13, please
contact us, and we will promptly delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our
practices or applicable law. When we make changes, we will update the
effective date at the top of this page. We encourage you to review this policy
periodically. Your continued use of the Site after any changes constitutes your
acceptance of the updated policy.
11. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle
your personal information, please contact us:
Carolina Outdoor Lighting
PO Box 17603 Asheville, NC 28816
office@carolinaoutdoorlighting.com
This Site is operated from North Carolina, United States. This policy is
governed by the laws of the State of North Carolina.